How to Pick a Profitable Niche for Your Online Business

30 Jun , 2017 Blog

How to Pick a Profitable Niche for Your Online Business

Your decision to start an online business is a big first step towards financial freedom. As an entrepreneur, online business will help you to escape the the drudgery of the rat race and design your own destiny, making enjoying an ideal work/life balance and a flexible schedule.

In this article, you will learn how to pick up a profitable niche for your business based on your passions or interests in life to start an Internet venture that makes money.

Why You Must Pick a Niche Online

Picking a niche has a lot of advantages, why? Because focusing on one area helps you to concentrate your efforts in one direction. You get to know your specific audience and figure out their needs, and the best way to approach them with your marketing with laser-focus so that they are more likely to buy.

How to Pick Your Niche – Research, Research, Research

Now you understand why picking a niche is so important. Now we move to find out which niche is right for you based on your interests and the demand in the market.

  1. The first step: make a list of possible ideas for your business.

Here is a list of possible questions to to ask yourself as you go through this brainstorming process.

  • What niches are you a customer of?
  • What are your hobbies?
  • What are your biggest passions and interests in life?
  • If you could have a dream business, what would it be?
  • …etc.
  1. The second step: pick up your top 5 niches. You should focus on the ideas you would most enjoy as a business.
  2. The third step: After picking your top five it’s time to look at them closely and find out if there is profit potential.

Narrowing Down Your Niche to #1

For each niche topic, you will go through the steps below.

  1. Start a Google search to find keywords related to your niche. Search for the general topics as well as more specific aspects of the niche. In case where you don’t find many results for the topic, there probably aren’t many potential customers online.
  2. Do a keyword research. For this you can use several services out there. However, it is recommended to go to the source and use Google AdWords Keyword Planner. It is a free service, you just need to sign up for AdWords if you haven’t already. There you search for those same keywords and assess how many results you get, the more you get the better niche it is.
  3.  Finally, go to affiliate marketing sites like Clickbank.com. Do a search for your niche. If there are many products available, that means a ready market.
  4. Finally, try to visit affiliate marketing sites like Clickbank.com. Do a search for your niche. If there are many products available, it means a ready market is waiting for you.

Once again, it might be difficult to start a business in a niche that has plenty of competition. Bur be convinced that having so many other companies means there is a large market of customers ready to buy products and services in that niche.

Picking Your Online Niche – Next Steps

Picking a niche can take a lot of your efforts, however, it is worth as you are laking the foundation for a successful and profitable online business. Now, the real work starts. It is the moment to launch your online business by getting your products sorted out and beginning your marketing campaigns.


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